YouTube takes steps to assure advertisers on brand safety

Keeping up to date with all things marketing and IT, here is an article written by Marketing Magazines Jamuna Raj today discussing the steps YouTube has taken to assure advertisers on brand safety.

Jamuna described how YouTube has updated its eligibility requirements for monetisation to assure advertisers and agencies on brand safety.  Further talking about a blog post by Neal Mohan, Chief Product Officer and Robert Kyncl, Chief Business Officer – YouTube announcing two new requirements for video creators that intend to join the YouTube Partner Program (YPP).

Now to have ads served before their videos, content creators need to fulfil the following:

  • Have at least 1000 subscribers to their channel;and
  • Have more than 4000 hours of their content viewed by users in the past 12 months

The announcement comes following a string of controversies around brand safety on the Google-owned online video platform.  According to the article and referenced blog post, these changes, which are effective immediately, are “to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube”.

Marketing Magazine stated that the industry welcomes the new changes – to read the full article click here.